Traceability is an increasingly common element of public and private systems for monitoring compliance with quality, environmental, and other product and/or process attributes related to food. Traceability is therefore becoming a pre-requisite to establish safety of food products. Visit https://www.sourcetrace.com/farm-traceability/ to know some of the benefits & uses of Farm Traceability.
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Privacy Policy
This Privacy Policy explains how this website may collect, use, disclose, and retain information when you visit or interact with it. The precise information and tools involved depend on the features available here, such as forms, accounts, directories, comments, or content submissions. This notice is intended to address privacy and data-protection requirements that may apply, including the GDPR, UK GDPR, CCPA/CPRA, other applicable U.S. state laws, and rules governing cookies and electronic communications. It does not mean every law applies to every visitor or activity.
What information might this website collect?
Some information is recorded through ordinary site operations. Depending on your visit and the services enabled, this may include your IP address, browser and device type, operating system, referring URL, pages viewed, visit date and time, and approximate location inferred from technical information. Cookies, pixels, tags, and comparable technologies may also generate usage, preference, or device data.
Information you choose to provide may include your name, contact details, message, account or profile details, and other information submitted through a form or registration feature, if offered. Where the site accepts material for publication, submissions may include articles, press releases, business or directory listings, URLs, bookmarks, comments, images, documents, or other text and files. A directory feature, if present, may also use business details obtained from the submitter or from publicly accessible sources such as business websites, directories, or official records.
We collect only categories relevant to the functions in use. For example, account details are relevant only if accounts are available, and publication content is collected only if a submission feature is provided. Information may be received directly from you, generated by your use of the site, or supplied by a service provider supporting a feature.
What happens to material submitted for public display?
If you provide content for a listing, article, press release, bookmark, profile, comment, or another public feature, you are asking that it be considered for publication. Content may be reviewed, edited as permitted by the feature, declined, or published. Once displayed, it may be seen by visitors, indexed or cached by search engines, copied, linked to, or redistributed through other websites and services. Those third parties operate outside this website's control. Removing material here may not remove search-engine caches, archived copies, or copies made elsewhere.
Only submit material that you are authorized to provide for the requested use. Do not include confidential, private, or sensitive details in content intended for public display. This includes government identification numbers, bank or financial account credentials, health information, and other highly sensitive personal details. A public submission area is not a suitable channel for sensitive information.
Why may information be used?
Information may be used as needed to operate, maintain, and secure the site; provide available features; receive, review, manage, and publish submissions; maintain listings or accounts; and respond to questions. Technical and usage information may help diagnose errors, understand how pages are used, measure performance, and improve functionality.
Information may also be used to detect spam, fraud, unauthorized activity, or security incidents; enforce site rules and other agreements; meet legal or regulatory obligations; establish or defend legal claims; or protect the rights and safety of users and others. If advertising is offered, information and identifiers may support contextual or interest-based advertising, frequency controls, measurement, or related ad functions, subject to applicable law and available choices.
How do cookies and similar tools work here?
The specific technologies in use may differ among websites and can change as features change. Where enabled, essential cookies may support core operation, security, or a choice you have made. Functional cookies may remember preferences. Analytics cookies may help assess visits and performance. Advertising cookies or device identifiers may help deliver or measure ads. Third-party cookies, pixels, tags, and similar tools may be provided by service partners or embedded content providers.
You may be able to manage technologies through browser settings, controls presented on this website, or a consent-management mechanism where one is provided or required. Browser controls can limit or delete some cookies, but changing those settings alone may not satisfy a consent requirement that applies to a particular technology. Where consent is legally required, the relevant consent mechanism or other legally required control should be used. Blocking certain technologies may affect site features.
What about analytics and advertising?
If analytics tools are used, third-party providers may receive technical or usage information to help understand visitor interactions and site performance. Their processing is subject to their own terms, privacy notices, and applicable legal duties.
Some versions or features of this website may display advertising; others may not. Advertising may be contextual, based on the page or subject being viewed, or interest-based, using activity or identifiers to infer likely interests. Advertising networks and partners may use cookies or similar technologies for delivery, measurement, or personalization. Where applicable, you may use choices provided on the site, by an advertising partner, or under relevant law to opt out of targeted or interest-based advertising. The availability and effect of a choice depend on the particular activity and governing law.
Who may receive information, and what about outside links?
Information may be shared, where relevant and legally permitted, with vendors that support the site. These may include hosting and content delivery providers, security and spam-prevention services, analytics or advertising providers, embedded media or social services, and other technical service providers. They may process information on instructions or for their own purposes as described in their notices and subject to their legal obligations. Information may also be disclosed to professional advisers, courts, regulators, law enforcement, or other authorities when a lawful request or legitimate legal need permits or requires it.
If the site or its assets are involved in a merger, acquisition, restructuring, financing, sale, or transfer, information may be considered or transferred as part of that transaction, subject to applicable law and appropriate protections.
Pages or user submissions may link to external websites. Those sites are not controlled by this website and have their own privacy practices and notices. Review their policies before providing information or using their services.
What legal grounds may apply to processing?
Where privacy law requires a legal basis, the basis depends on the particular activity. Processing may be necessary to provide a feature or take steps you request before entering an arrangement; based on consent, which you may withdraw where applicable; supported by legitimate interests such as operating, securing, and improving the site, balanced against your rights; or required to meet a legal obligation. A basis that applies to one purpose does not automatically apply to another. Applicable law may require additional explanations or controls.
Which privacy rights may I have in Europe or the United Kingdom?
If the GDPR, UK GDPR, or related data-protection law applies, you may have rights to access personal information, correct inaccurate information, request erasure, restrict certain processing, object to processing, and receive certain information in a portable form. Where processing relies on consent, you may withdraw it for future processing. Withdrawal does not affect the lawfulness of processing before withdrawal. You may also complain to a competent supervisory authority; in the United Kingdom, this may include the Information Commissioner's Office.
The right to object is relevant to particular processing based on legitimate interests and, where applicable, direct marketing. If you object to direct marketing, applicable law may require that processing to stop for that purpose. Rights are not absolute and may be subject to exceptions, conditions, or competing legal duties. We may need to verify your identity before acting. Use the Contact Us page to submit a request; any additional procedures required by applicable law remain available.
What choices and rights may California residents have?
Where the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies, eligible residents may have rights to know about and access personal information, request correction or deletion, and receive information about relevant collection, use, and disclosure practices. They may also have a right not to face unlawful discrimination for exercising applicable rights.
If an activity through this website qualifies as a sale of personal information or sharing for cross-context behavioral advertising under California law, eligible residents may have the right to opt out. This policy does not assume that a sale or sharing occurs. Where applicable, residents may also have the right to limit certain uses or disclosures of sensitive personal information. If covered activities require it, additional notices at collection, separately designated request methods, or an opt-out control may be provided.
Where required by law and technically implemented, this website will process a Global Privacy Control (GPC) signal as an opt-out preference for the relevant browser or device and activity. GPC is distinct from a browser's Do Not Track setting. There is no single universal technical standard for Do Not Track, so its handling depends on applicable law and the site's actual implementation; no specific response is promised where none is required.
Do other U.S. state laws provide rights?
Residents of states with comprehensive privacy laws may have rights such as access, correction, deletion, portability, objection, or opt-out of certain targeted advertising, sales, or profiling. Which rights apply depends on the person's residence, statutory thresholds, the site's activities, and the law in force. Some laws provide an appeal process if a request is denied. Where required, you may appeal through the response or process provided, and may contact the relevant regulator if the appeal is unsuccessful or unavailable.
How can I make a privacy request?
Use the Contact Us page available on this website for requests concerning access, correction, deletion, portability, restriction, objection, withdrawal of consent, advertising choices, sale or sharing opt-outs, or another right available under applicable law. A request should identify the right you wish to exercise and provide enough context for us to locate the relevant information. We may ask for additional details to verify identity and protect information from disclosure to the wrong person.
Authorized agents may submit requests where applicable law permits, and we may require proof of authority or verify the consumer directly as the law allows. Some requests may be denied or limited because an exception applies, because information must be retained for a lawful purpose, or because the requested action would affect another person's rights. We will handle requests within applicable legal timeframes and provide any appeal or regulator route required by law. A Contact Us page is a submission route, not a substitute for any additional statutory notice, designated method, or functioning opt-out mechanism that applicable law requires.
How long is information kept, and how is it protected?
Information is kept for no longer than reasonably necessary for the purpose for which it is held, considering the site's needs and applicable legal requirements. Relevant factors may include whether an account remains active, whether a submission must remain available as published content, the time needed to administer the site, protect against spam or fraud, maintain security and records, resolve disputes, enforce agreements, or meet legal obligations. Different categories may therefore be kept for different periods; no single period applies to all information.
Reasonable administrative, technical, and organizational safeguards may be used to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. No method of transmission over the internet or electronic storage system can be guaranteed completely secure. You should take care when choosing what to send, especially in material intended for public display.
Could information be processed in another country?
The service providers supporting this website may operate in countries other than the one where you live. Information may consequently be stored, accessed, or processed across borders, where permitted. If a transfer is subject to legal safeguards, appropriate measures required by applicable law may be used, such as contractual or other recognized protections. The safeguards available depend on the destination and the relevant legal framework.
Is this website intended for children?
This website is not intended to knowingly collect personal information from children below the age at which applicable law requires parental authorization or otherwise restricts collection. Age-related rules vary by location and service. If a parent or guardian believes a child has provided personal information, they may contact us through the Contact Us page so the concern can be reviewed and addressed as required by law.
When does this policy take effect, and can it change?
This Privacy Policy takes effect when published on this website. It may be revised as features, data practices, technologies, cookies, service providers, business arrangements, or legal requirements change. The current version will be posted here. A material change may require additional notice or renewed consent where applicable law says so; posting an updated policy does not replace those requirements.
Contact Us
For questions about privacy, personal information, this Privacy Policy, or to submit a privacy request, please use the Contact Us page available on this website. This is the route for asking about your information or exercising rights that apply to you.
